Collaborating with Hvíta húsið for Icelandair, we created this Christmas campaign. Building upon their previous initiative where city landmarks were creatively gift-wrapped, we now centered the ads around unique travel experiences/activity.
To achieve more natural-looking creases and folds, the wrapping material was simulated in 3D using SideFX Houdini. Subsequent rigging and animation was carried out in Autodesk Maya, and the final renders were produced with Maxon Redshift.
